Clay
Build go-to-market data workflows that combine enrichment providers, research agents, signals, and outreach actions.
About this product
What it does
Clay brings data enrichment, AI research, prospecting signals, and workflow automation into one go-to-market workspace. Its 2026 pricing separates platform Actions from Data Credits spent on vendor data or some AI tasks; certain token-intensive models have variable costs. The free tier is useful for testing, but a production estimate needs expected records, providers, enrichment steps, and AI calls. Teams can bring some of their own provider keys, which changes the Data Credit portion but not every platform charge. Run a representative table before buying a plan, check data quality, and verify that outreach complies with applicable privacy and email rules.
Editorial notes
Clay is strong when sales operations need several data providers and repeatable enrichment. Its value comes from workflow and data quality, not treating every record as a cheap, uniform credit charge.
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